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Research in Consumer Behavior
Language: en
Pages: 0
Authors:
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Type: BOOK - Published: 2010 - Publisher:

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Consumer Behavior over the Life Course
Language: en
Pages: 208
Authors: George P. Moschis
Categories: Business & Economics
Type: BOOK - Published: 2019-01-31 - Publisher: Springer

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This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and s
Consumer Behavior and Insights
Language: en
Pages: 592
Authors: Diane Phillips
Categories: Consumer behavior
Type: BOOK - Published: 2020 - Publisher: Oxford University Press, USA

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Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Co
Handbook of Research on Consumerism and Buying Behavior in Developing Nations
Language: en
Pages: 594
Authors: Gbadamosi, Ayantunji
Categories: Business & Economics
Type: BOOK - Published: 2016-05-31 - Publisher: IGI Global

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Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by of
Emotion and Reason in Consumer Behavior
Language: en
Pages: 182
Authors: Arjun Chaudhuri
Categories: Business & Economics
Type: BOOK - Published: 2006-08-14 - Publisher: Routledge

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Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound acade