Retail Fashion Promotion And Advertising
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Every step in the promotional activities of a fashion retailer is given thorough examination in this one book, from researching consumer attitudes to planning a
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This basic text explores the advertising and promotion methods used by fashion professionals and the role each method plays in the industry.
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Type: BOOK - Published: 2021-01-14 - Publisher: Bloomsbury Publishing
Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest
Language: en
Pages: 473
Pages: 473
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Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of
Language: en
Pages: 231
Pages: 231
Type: BOOK - Published: 2013-03-18 - Publisher: John Wiley & Sons
Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandisin