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Retail Fashion Promotion and Advertising
Language: en
Pages: 354
Authors: Mary Frances Drake
Categories: Business & Economics
Type: BOOK - Published: 1992 - Publisher: Prentice Hall

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Every step in the promotional activities of a fashion retailer is given thorough examination in this one book, from researching consumer attitudes to planning a
Fashion Advertising and Promotion
Language: en
Pages: 472
Authors: Jay Diamond
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: Fairchild Books & Visuals

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This basic text explores the advertising and promotion methods used by fashion professionals and the role each method plays in the industry.
Fashion Promotion
Language: en
Pages: 169
Authors: Gwyneth Moore
Categories: Business & Economics
Type: BOOK - Published: 2021-01-14 - Publisher: Bloomsbury Publishing

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Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest
Marketing Fashion Second Edition
Language: en
Pages: 473
Authors: Harriet Posner
Categories: Design
Type: BOOK - Published: 2015-08-17 - Publisher: Laurence King Publishing

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Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of
Fashion Marketing Communications
Language: en
Pages: 231
Authors: Gaynor Lea-Greenwood
Categories: Design
Type: BOOK - Published: 2013-03-18 - Publisher: John Wiley & Sons

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Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandisin