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Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of po
Brands That Rock
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The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aer
The Business of Entertainment
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We love to be entertained. And today's technology makes that easier than ever. Listen to tunes while working out? No problem. Watch a movie on your cell phone?
Brand Like A Rock Star
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Reveals the core marketing and branding strategies behind the success of the world's greatest bands. This book helps readers learn inside information about the
CoolBrands -
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We travel the world, meeting people with a vision and brands with a purpose. Here are their stories...