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Rock Brands
Language: en
Pages: 370
Authors: Elizabeth Barfoot Christian
Categories: Music
Type: BOOK - Published: 2010-12-22 - Publisher: Lexington Books

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Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of po
Brands That Rock
Language: en
Pages: 258
Authors: Roger Blackwell
Categories: Business & Economics
Type: BOOK - Published: 2004-05-03 - Publisher: John Wiley & Sons

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The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aer
Music, Branding and Consumer Culture in Church
Language: en
Pages: 186
Authors: Tom Wagner
Categories: Religion
Type: BOOK - Published: 2019-10-16 - Publisher: Routledge

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Starting as a single congregation in Australia, Hillsong Church now has campuses worldwide, releases worship music that sells millions of albums and its ministe
Brand Like A Rock Star
Language: en
Pages: 248
Authors: Steve Jones
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Greenleaf Book Group

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Reveals the core marketing and branding strategies behind the success of the world's greatest bands. This book helps readers learn inside information about the
How Cool Brands Stay Hot
Language: en
Pages: 288
Authors: Joeri Van Den Bergh
Categories: Business & Economics
Type: BOOK - Published: 2013-03-03 - Publisher: Kogan Page Publishers

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How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand