Sage Brief Guide To Marketing Ethics
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Language: en
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Type: BOOK - Published: 2012 - Publisher: SAGE
With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or
Language: en
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Type: BOOK - Published: 2012 - Publisher: SAGE
Designed for courses in business ethics, corporate social responsibility, corporate strategy, and organizational behaviour, this text will also be an indispensi
Language: en
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Pages: 409
Type: BOOK - Published: 2011-03-14 - Publisher: SAGE Publications
This guide to business ethics provides key terms and concepts related to business ethics in a short, easy-to-use format. It provides objective coverage of theor
Language: en
Pages: 461
Pages: 461
Type: BOOK - Published: 2015-06-29 - Publisher: Edward Elgar Publishing
Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understa
Language: en
Pages: 214
Pages: 214
Type: BOOK - Published: 2019-04-15 - Publisher: Routledge
Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fiel