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SAGE Brief Guide to Marketing Ethics
Language: en
Pages: 233
Authors: Sage Publications
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: SAGE

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With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or
SAGE Brief Guide to Business Ethics
Language: en
Pages: 409
Authors: Sage Publishing
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: SAGE

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Designed for courses in business ethics, corporate social responsibility, corporate strategy, and organizational behaviour, this text will also be an indispensi
SAGE Brief Guide to Business Ethics
Language: en
Pages: 409
Authors: SAGE Publications
Categories: Business & Economics
Type: BOOK - Published: 2011-03-14 - Publisher: SAGE Publications

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This guide to business ethics provides key terms and concepts related to business ethics in a short, easy-to-use format. It provides objective coverage of theor
Handbook on Ethics and Marketing
Language: en
Pages: 461
Authors: Alexander Nill
Categories: Business & Economics
Type: BOOK - Published: 2015-06-29 - Publisher: Edward Elgar Publishing

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Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understa
Ethical Branding and Marketing
Language: en
Pages: 214
Authors: Hagai Gringarten
Categories: Business & Economics
Type: BOOK - Published: 2019-04-15 - Publisher: Routledge

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Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fiel