Scenario Planning - Revised and Updated
Author | : Mats Lindgren |
Publisher | : Springer |
Total Pages | : 216 |
Release | : 2009-03-31 |
ISBN-10 | : 9780230233584 |
ISBN-13 | : 0230233589 |
Rating | : 4/5 (84 Downloads) |
Download or read book Scenario Planning - Revised and Updated written by Mats Lindgren and published by Springer. This book was released on 2009-03-31 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.