Social And Sustainability Marketing
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Language: en
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Type: BOOK - Published: 2021-09-26 - Publisher: CRC Press
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship
Language: en
Pages: 210
Pages: 210
Type: BOOK - Published: 2021-05-05 - Publisher: Emerald Group Publishing
Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Su
Language: en
Pages: 354
Pages: 354
Type: BOOK - Published: 2012-10-29 - Publisher: John Wiley & Sons
The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of ma
Language: en
Pages: 184
Pages: 184
Type: BOOK - Published: 2011-02-01 - Publisher: New Society Publishers
The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that
Language: en
Pages: 295
Pages: 295
Type: BOOK - Published: 2019-07-03 - Publisher: Springer
This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways th