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Social Media and Public Relations
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Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public rela
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This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands
Managing Public Relations and Brand Image through Social Media
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Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reput
Social Media and Public Relations
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Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public rela
Ethical Practice of Social Media in Public Relations
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Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement r