Social Media And Public Relations
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Language: en
Pages: 234
Pages: 234
Type: BOOK - Published: 2015-11-19 - Publisher: Routledge
Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public rela
Language: en
Pages: 177
Pages: 177
Type: BOOK - Published: 2012 - Publisher: Pearson Education
This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands
Language: en
Pages: 378
Pages: 378
Type: BOOK - Published: 2016-05-16 - Publisher: IGI Global
Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reput
Language: en
Pages: 258
Pages: 258
Type: BOOK - Published: 2015-11-19 - Publisher: Routledge
Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public rela
Language: en
Pages: 284
Pages: 284
Type: BOOK - Published: 2014-06-27 - Publisher: Routledge
Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement r