Social Media And Public Relations
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Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement r
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This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to a
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Type: BOOK - Published: 2007 - Publisher: Peter Lang
From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived