Social Media in Strategic Management
Author | : Miguel R. Olivas-Luján |
Publisher | : Emerald Group Publishing |
Total Pages | : 293 |
Release | : 2013-08-08 |
ISBN-10 | : 9781781908990 |
ISBN-13 | : 1781908990 |
Rating | : 4/5 (90 Downloads) |
Download or read book Social Media in Strategic Management written by Miguel R. Olivas-Luján and published by Emerald Group Publishing. This book was released on 2013-08-08 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume identifies and demystifies this set of exciting new family of user-generated content technol