Social Media in Strategic Management

Social Media in Strategic Management
Author :
Publisher : Emerald Group Publishing
Total Pages : 293
Release :
ISBN-10 : 9781781908990
ISBN-13 : 1781908990
Rating : 4/5 (90 Downloads)

Book Synopsis Social Media in Strategic Management by : Miguel R. Olivas-Luján

Download or read book Social Media in Strategic Management written by Miguel R. Olivas-Luján and published by Emerald Group Publishing. This book was released on 2013-08-08 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume identifies and demystifies this set of exciting new family of user-generated content technol


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"This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essent