Social Media Listening and Monitoring for Business Applications

Social Media Listening and Monitoring for Business Applications
Author :
Publisher : IGI Global
Total Pages : 506
Release :
ISBN-10 : 9781522508472
ISBN-13 : 1522508473
Rating : 4/5 (72 Downloads)

Book Synopsis Social Media Listening and Monitoring for Business Applications by : Rao, N. Raghavendra

Download or read book Social Media Listening and Monitoring for Business Applications written by Rao, N. Raghavendra and published by IGI Global. This book was released on 2016-09-21 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.


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