Download or read book Media Logic written by David L. Altheide and published by SAGE Publications, Incorporated. This book was released on 1979-08 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes such social institutions as politics, religion, and sport as they are presented and transformed by the media to affect our shared stock of knowledge. Altheide and Snow move beyond a consideration of the reasons for the picture given by media of these institutions and the ways in which media has impact, to a more pervasive view of our culture as shaped by the media that are a part of it. 'Altheide and Snow do successfully show how a common media logic has gripped such apparently different areas as spectator politics, sport and religion. They do show how all other media tend to conform to a dominant television format.' -- The Media Reporter, Spring 1980