The Social Media Marketing Book

The Social Media Marketing Book
Author :
Publisher : "O'Reilly Media, Inc."
Total Pages : 245
Release :
ISBN-10 : 9781449383107
ISBN-13 : 1449383106
Rating : 4/5 (07 Downloads)

Book Synopsis The Social Media Marketing Book by : Dan Zarrella

Download or read book The Social Media Marketing Book written by Dan Zarrella and published by "O'Reilly Media, Inc.". This book was released on 2009-11-13 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0


The Social Media Marketing Book Related Books

Sharing News Online
Language: en
Pages: 333
Authors: Fiona Martin
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-07-16 - Publisher: Springer

DOWNLOAD EBOOK

This book explores the political economics and cultural politics of social media news sharing, investigating how it is changing journalism and the news media in
Social Media News and Its Impact
Language: en
Pages: 242
Authors: Fuyuan Shen
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2021-12-19 - Publisher: Routledge

DOWNLOAD EBOOK

With creative designs, this book contains important contributions to our understanding of social media news’s effects on political engagement, political knowl
The Hype Machine
Language: en
Pages: 417
Authors: Sinan Aral
Categories: Business & Economics
Type: BOOK - Published: 2020-09-15 - Publisher: Crown Currency

DOWNLOAD EBOOK

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into
The Social Fact
Language: en
Pages: 329
Authors: John P. Wihbey
Categories: Technology & Engineering
Type: BOOK - Published: 2019-04-16 - Publisher: MIT Press

DOWNLOAD EBOOK

How the structure of news, information, and knowledge is evolving and how news media can foster social connection. While the public believes that journalism rem
Post-Truth
Language: en
Pages: 242
Authors: Lee McIntyre
Categories: Philosophy
Type: BOOK - Published: 2018-02-16 - Publisher: MIT Press

DOWNLOAD EBOOK

How we arrived in a post-truth era, when “alternative facts” replace actual facts, and feelings have more weight than evidence. Are we living in a post-trut