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This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences,
The Social Psychology of Consumer Behaviour
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Type: BOOK - Published: 2002-08-16 - Publisher: McGraw-Hill Education (UK)

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How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influe
Social Psychology of Consumer Behavior
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The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned schol
Psychological Ownership and Consumer Behavior
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This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider deci
Social Influence and Consumer Behavior
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This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and c