Soul of the New Consumer

Soul of the New Consumer
Author :
Publisher : Nicholas Brealey
Total Pages : 197
Release :
ISBN-10 : 9781473644922
ISBN-13 : 1473644925
Rating : 4/5 (22 Downloads)

Book Synopsis Soul of the New Consumer by : David Lewis

Download or read book Soul of the New Consumer written by David Lewis and published by Nicholas Brealey. This book was released on 2011-09-09 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Consumer's Revolution: * Why buzz beats hype * Why cheap is chic * Why brands must be authentic * Why segmentation is dead * Why advertising must reinvent itself * Why New Consumers loathe 'doing the shopping' * Why individuals' Tastespace will triumph in the marketplace New Consumers are revolutionizing the world of business, our culture and social expectations. No longer confined by gender, age, ethnicity or income, they are breaking down barriers, shattering stereotypes and redefining the very meaning of consumerism and the marketplace. From traditional to online retailing, from tracking coolhunters to exploring tastepace, The Soul of the New Consumer unearths the very essence of New Consumer's behavior - their drive for authenticity - and goes far beyond the simple concepts of how we shop or what we buy to answer the most important question of all: why. Every facet of the new economy, from buzz marketing and new retailing technologies to internet shopping, has dramatically altered not only how we buy but what we buy and why. In an era of 'cheap is chic', wealthy shoppers haggle to win even the smallest discounts ; gray consumers buy more rap and techno music than anyone else and are the fastest growing group of internet users ; and the Web and the power of micro-marketing have revolutionized forever the means of wooing new customers. New Consumers are taking over the world and redefining the very meaning of consumerism and the marketplace. As likely to be affluent over-fifties as ambitious under-thirties, New Consumers defy traditional marketing concepts and segmentation by age, gender or income. In pursuit of the authentic experience, New Consumers come together in their defining drive for all things 'real', in everything from food to fashion, foreign holidays to furniture, technology to spirituality. Their attention and interest have shifted from commodity to authenticity. In an affluent world now saturated with affordable products there are three new scarcities - time, attention and trust. This major book shows how these can be won by 'giving the soul control' rather than putting customers on the 'customer is king' pedestal. Over the past decade, Lewis and Bridger have been at the forefront of researching the New Consumers - studying their lifestyles, observing behavior and watching the steady rise in their numbers, influence and economic power. Here, for the first time and with example from Starbucks to Dyson, they report the results of their work, including Amex's use of computer technology to create intimate protraits of individuals - what the author's call 'tastepace'. Regardless of product or service, for companies large and small, The Soul of the New Consumer gathers research from marketing, psychology, social trends and economics to present the first ever profile of the independent, individualistic, involved and well-informed consumers who are challenging the way marketing, selling and business are done.


Soul of the New Consumer Related Books

Soul of the New Consumer
Language: en
Pages: 197
Authors: David Lewis
Categories: Business & Economics
Type: BOOK - Published: 2011-09-09 - Publisher: Nicholas Brealey

DOWNLOAD EBOOK

The New Consumer's Revolution: * Why buzz beats hype * Why cheap is chic * Why brands must be authentic * Why segmentation is dead * Why advertising must reinve
The Soul of the New Consumer
Language: en
Pages: 197
Authors: David Lewis
Categories: Business & Economics
Type: BOOK - Published: 2011-09-09 - Publisher: Hachette UK

DOWNLOAD EBOOK

Unearths the essence of new consumer behavior, explores the drive for authenticity over commodity and looks at why this is
Summary: The Soul of the New Consumer
Language: en
Pages: 32
Authors: BusinessNews Publishing,
Categories: Business & Economics
Type: BOOK - Published: 2014-09-29 - Publisher: Primento

DOWNLOAD EBOOK

The must-read summary of Laurie Windham and Ken Orton's book: "The Soul of the New Consumer: The Attitudes, Behaviors and Preferences of E-Customers". This comp
Customer Experiences with Soul: A New Era in Design
Language: en
Pages: 250
Authors: Simon Robinson
Categories: Business & Economics
Type: BOOK - Published: 2017 - Publisher: Lulu.com

DOWNLOAD EBOOK

This pioneering book explains how a whole organisation can come together to evolve an entirely new way of being in the world. It introduces the Holonomic Circle
Inside the Soul of a New Generation
Language: en
Pages: 184
Authors: Tim Celek
Categories: Religion
Type: BOOK - Published: 1996 - Publisher: Zondervan

DOWNLOAD EBOOK

Generation X. Busters. The Lost Generation. The Fatherless Generation. These are the catchphrases used to describe that elusive and mysterious generation of 46