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Sponsored Search Auctions
Language: en
Pages: 66
Authors: Song Yao
Categories: Brand loyalty
Type: BOOK - Published: 2009 - Publisher: Now Publishers Inc

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Sponsored Search Auctions reviews current academic research on this nascent topic with a focus on future practical and research opportunities
Sponsored Search and Sequential Auctions
Language: en
Pages: 0
Authors: Emmanuel Lorenzon
Categories:
Type: BOOK - Published: 2016 - Publisher:

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This thesis is a collection of three essays in theoretical auction analysis. Chapter 1 considersbid delegation in the GSP auction mechanism. In a game involving
Budget Constraints and Optimization in Sponsored Search Auctions
Language: en
Pages: 213
Authors: Yanwu Yang
Categories: Computers
Type: BOOK - Published: 2013-11-23 - Publisher: Elsevier

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The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems
Essays on Optimal Bidding Strategies in Sponsored Search Advertising Auctions
Language: en
Pages: 102
Authors: Prabirendra Chatterjee
Categories: Internet advertising
Type: BOOK - Published: 2013 - Publisher:

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In this dissertation, I model generalized second price (GSP) auction for keyword search to analyze the optimal bidding strategies of the participating advertise
Networks, Crowds, and Markets
Language: en
Pages: 745
Authors: David Easley
Categories: Computers
Type: BOOK - Published: 2010-07-19 - Publisher: Cambridge University Press

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Are all film stars linked to Kevin Bacon? Why do the stock markets rise and fall sharply on the strength of a vague rumour? How does gossip spread so quickly? A