Sport In American Culture
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Sport dominates television and the mass media. Politics and business are a-bustle with sports metaphors. Endorsements by athletes sell us products. "Home run,"
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A unique and timely exploration of the cultural impact of sport on American society, including lifestyles, language, and thinking. Sport in American Culture is
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Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imager