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This volume brings together a collection of essays from leading global scholars working in diverse areas as sport sociology, sport management, sport media, and
Digital Media Sport
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Live broadband streaming of the 2008 Beijing Olympics accounted for 2,200 of the estimated 3,600 total hours shown by the American NBC-Universal networks. At th
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Social media communications play a huge role in the day-to-day operations of sport teams and organizations. Both current and aspiring sport business professiona
Communication in Sport Management
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This book presents cutting‐edge perspectives on Communication in Sport Management, a core component of contemporary sport business. Featuring the work of lead
The Oxford Handbook of Sport and Society
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Sport has come to have an increasingly large impact on daily life and commerce across the globe. From mega-events, such as the World Cup or Super Bowl, to the e