Download or read book The Franchise written by Michael MacCambridge and published by Hyperion. This book was released on 1998-10-14 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: "It's All Part of the Game" dramatically recounts how, against the odds, "Sports Illustrated" grew from a misbegotten enterprise into a cultural institution. From halting editorial beginnings, "Sports Illustrated" has evolved into a journalistically tough and visually spectacular magazine that remains one of the truly influential voices in journalism. photo insert.