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The ultimate how-to book about brand storytelling Brand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoti
StoryBranding
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Until this book was written, the phrase "brands are stories" was merely a marketing cliché. Having delved into how stories influence our behavior, however, the
Building a StoryBrand
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More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing exp
StoryBranding 2.0
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The best marketing doesn't feel like marketing. It feels like a story. Filled with even more branding tools and examples of how to use them, StoryBranding 2.0 w
Business Made Simple
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Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this ma