Strategic Marketing For Health Care Organizations
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Language: en
Pages: 530
Pages: 530
Type: BOOK - Published: 2011-01-19 - Publisher: John Wiley & Sons
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge
Language: en
Pages: 418
Pages: 418
Type: BOOK - Published: 2021-02-17 - Publisher: John Wiley & Sons
A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care ma
Language: en
Pages: 186
Pages: 186
Type: BOOK - Published: 2012-11-12 - Publisher: Routledge
A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professional
Language: en
Pages: 609
Pages: 609
Type: BOOK - Published: 2016-08-15 - Publisher: Jones & Bartlett Publishers
Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular
Language: en
Pages: 276
Pages: 276
Type: BOOK - Published: 1997 - Publisher: Psychology Press
A straightforward and practical guidebook, Fundamentals of Strategic Planning for Healthcare Organizations explores the basic principles of planning and maps ou