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This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge
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A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care ma
How To Write a Marketing Plan for Health Care Organizations
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A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professional
Essentials of Health Care Marketing
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Fundamentals of Strategic Planning for Healthcare Organizations
Language: en
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A straightforward and practical guidebook, Fundamentals of Strategic Planning for Healthcare Organizations explores the basic principles of planning and maps ou