Related Books

Strategic Marketing: Planning and Control
Language: en
Pages: 322
Authors: Graeme Drummond
Categories: Business & Economics
Type: BOOK - Published: 2007-06-01 - Publisher: Routledge

DOWNLOAD EBOOK

Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of
Strategic Marketing Management
Language: en
Pages: 884
Authors: Richard M.S. Wilson
Categories: Business & Economics
Type: BOOK - Published: 2012-08-06 - Publisher: Routledge

DOWNLOAD EBOOK

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive cove
Strategic Marketing
Language: de
Pages: 261
Authors: Torsten Tomczak
Categories: Business & Economics
Type: BOOK - Published: 2017-09-15 - Publisher: Springer

DOWNLOAD EBOOK

Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Un
Strategic Marketing Management (RLE Marketing)
Language: en
Pages: 290
Authors: Gordon Foxall
Categories: Business & Economics
Type: BOOK - Published: 2014-09-15 - Publisher: Routledge

DOWNLOAD EBOOK

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of
Strategic Marketing in the Global Forest Industries
Language: en
Pages: 616
Authors: Heikki Juslin
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher:

DOWNLOAD EBOOK