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Strategic Marketing Planning And Control

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Strategic Marketing

Strategic Marketing
Author :
Publisher : Routledge
Total Pages : 350
Release :
ISBN-10 : 9780750682718
ISBN-13 : 075068271X
Rating : 4/5 (18 Downloads)
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Book Synopsis Strategic Marketing by : Graeme Drummond

Download or read book Strategic Marketing written by Graeme Drummond and published by Routledge. This book was released on 2008 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text cuts through the complexity and jargon surrounding the subject and provides readers with a clear and concise guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions.


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Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Un