Strong Brands Strong Relationships
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Language: en
Pages: 477
Pages: 477
Type: BOOK - Published: 2015-06-12 - Publisher: Routledge
From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a co
Language: en
Pages: 272
Pages: 272
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consum
Language: en
Pages: 501
Pages: 501
Type: BOOK - Published: 2012-03-29 - Publisher: Routledge
The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationshi
Language: en
Pages: 342
Pages: 342
Type: BOOK - Published: 2015-06-12 - Publisher: Routledge
From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a co
Language: en
Pages: 536
Pages: 536
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious