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Tourism Marketing
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Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are provin
Successful Tourism Marketing
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Travel and tourism is one of the world's largest industries. With improved marketing, most tourism businesses can claim a bigger share of this lucrative but fra
Tourism Planning and Destination Marketing
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Authored by more than 20 leading academics and providing in-depth coverage of a wide array of economic, social, technological and environmental realities in tou
Marketing Tourism and Hospitality
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This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the internatio
Progress in Tourism Marketing
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The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further devel