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Synthesizing the literature from the survey and measurement fields, this book explains how to develop closed-response survey scales that will accurately capture
Exploring Rating Scale Functioning for Survey Research
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Items with ordered response categories are common in survey research, such as when respondents are asked how much they agree with certain statements. But how la
Handbook of Marketing Scales
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Authors: William O. Bearden
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A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are p
Designing and Using Organizational Surveys
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Organizational surveys are widely recognized as a powerful tool for measuring and improving employee commitment. If poorly designed and administered, however, t
A Treatise on Surveying
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