Sustainability Marketing
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Language: en
Pages: 354
Pages: 354
Type: BOOK - Published: 2012-10-29 - Publisher: John Wiley & Sons
The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of ma
Language: en
Pages: 210
Pages: 210
Type: BOOK - Published: 2021-05-05 - Publisher: Emerald Group Publishing
Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Su
Language: en
Pages: 945
Pages: 945
Type: BOOK - Published: 2021-09-26 - Publisher: CRC Press
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship
Language: en
Pages: 321
Pages: 321
Type: BOOK - Published: 2021-01-21 - Publisher: Bloomsbury Publishing
Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissiv
Language: en
Pages: 378
Pages: 378
Type: BOOK - Published: 2019-07-26 - Publisher: IGI Global
As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life