Sustainable Branding
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Language: en
Pages: 422
Pages: 422
Type: BOOK - Published: 2021-01-28 - Publisher: Routledge
A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspec
Language: en
Pages: 225
Pages: 225
Type: BOOK - Published: 2011-11-08 - Publisher: CRC Press
As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of
Language: en
Pages: 81
Pages: 81
Type: BOOK - Published: 2017-09-08 - Publisher: Routledge
Sustainable brands may have started as "doing less harm" and shaving costs off the bottom line. But brands today, supported by over a decade of phenomenal chang
Language: en
Pages: 321
Pages: 321
Type: BOOK - Published: 2021-01-21 - Publisher: Bloomsbury Publishing
Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissiv
Language: en
Pages: 345
Pages: 345
Type: BOOK - Published: 2020-04-07 - Publisher: Greenleaf Book Group
Even leading capitalists admit that capitalism is broken. Green Swans is a manifesto for system change designed to serve people, planet, and prosperity. In his