Related Books

Sustainable Branding
Language: en
Pages: 399
Authors: Pantea Foroudi
Categories: Business & Economics
Type: BOOK - Published: 2021-01-28 - Publisher: Routledge

DOWNLOAD EBOOK

A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspec
Greener Products
Language: en
Pages: 213
Authors: Al Iannuzzi
Categories: Business & Economics
Type: BOOK - Published: 2016-04-19 - Publisher: CRC Press

DOWNLOAD EBOOK

As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of
Creating a Sustainable Brand
Language: en
Pages: 81
Authors: Henk Campher
Categories: Business & Economics
Type: BOOK - Published: 2017-09-08 - Publisher: Routledge

DOWNLOAD EBOOK

Sustainable brands may have started as "doing less harm" and shaving costs off the bottom line. But brands today, supported by over a decade of phenomenal chang
Sustainable Marketing
Language: en
Pages: 321
Authors: Michelle Carvill
Categories: Business & Economics
Type: BOOK - Published: 2021-01-21 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissiv
Compelling Storytelling Narratives for Sustainable Branding
Language: en
Pages: 437
Authors: Rodrigues, Paula
Categories: Business & Economics
Type: BOOK - Published: 2024-07-16 - Publisher: IGI Global

DOWNLOAD EBOOK

Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly crit