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Ted Levitt on Marketing
Language: en
Pages:
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Type: BOOK - Published: 2006 - Publisher:

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Marketing Myopia
Language: en
Pages: 99
Authors: Theodore Levitt
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Type: BOOK - Published: 2008 - Publisher: Harvard Business Press

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What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Market
HBR's 10 Must Reads on Strategic Marketing (with featured article ÒMarketing Myopia,Ó by Theodore Levitt)
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Type: BOOK - Published: 2013-04-02 - Publisher: Harvard Business Review Press

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NEW from the bestselling HBR’s 10 Must Reads series. Stop pushing products—and start cultivating relationships with the right customers. If you read nothing
Marketing Imagination
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Authors: Theodore Levitt
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Type: BOOK - Published: 1986-04-21 - Publisher: Simon and Schuster

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A unique approach to the marketing/ management concept discusses product and marketing objectives, the relationship between client and supplier, the industriali
Marketing for Scientists
Language: en
Pages: 248
Authors: Marc J. Kuchner
Categories: Science
Type: BOOK - Published: 2012-06-22 - Publisher: Island Press

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It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have