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The Aging Consumer
Language: en
Pages: 274
Authors: Aimee Drolet
Categories: Psychology
Type: BOOK - Published: 2020-10-01 - Publisher: Routledge

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The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and o
Marketing to the Ageing Consumer
Language: en
Pages: 175
Authors: D. Stroud
Categories: Business & Economics
Type: BOOK - Published: 2012-12-14 - Publisher: Springer

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Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and servic
The Aging Consumer
Language: en
Pages: 324
Authors: Aimee Drolet
Categories: Business & Economics
Type: BOOK - Published: 2011-01-11 - Publisher: Routledge

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At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective
The Longevity Economy
Language: en
Pages: 330
Authors: Joseph F. Coughlin
Categories: Business & Economics
Type: BOOK - Published: 2017-11-07 - Publisher: PublicAffairs

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Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of cons
Retooling for an Aging America
Language: en
Pages: 316
Authors: Institute of Medicine
Categories: Medical
Type: BOOK - Published: 2008-08-27 - Publisher: National Academies Press

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As the first of the nation's 78 million baby boomers begin reaching age 65 in 2011, they will face a health care workforce that is too small and woefully unprep