The Aging Consumer
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Language: en
Pages: 274
Pages: 274
Type: BOOK - Published: 2020-10-01 - Publisher: Routledge
The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and o
Language: en
Pages: 175
Pages: 175
Type: BOOK - Published: 2012-12-14 - Publisher: Springer
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and servic
Language: en
Pages: 324
Pages: 324
Type: BOOK - Published: 2011-01-11 - Publisher: Routledge
At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective
Language: en
Pages: 330
Pages: 330
Type: BOOK - Published: 2017-11-07 - Publisher: PublicAffairs
Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of cons
Language: en
Pages: 316
Pages: 316
Type: BOOK - Published: 2008-08-27 - Publisher: National Academies Press
As the first of the nation's 78 million baby boomers begin reaching age 65 in 2011, they will face a health care workforce that is too small and woefully unprep