Download or read book The Culture Key Between Asia and the West written by Zsuzsanna Tungli and published by . This book was released on 2020-12-16 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to execute your international strategy successfully, fully realize your market opportunities and lead your multinational teams effectively?This book explores the main cultural differences you cannot afford to ignore: 1. Direct and indirect communication styles; 2. The different approaches to hierarchy; 3. The role of silence in communication; and 4. Priority: task or relationship.