The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance

The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance
Author :
Publisher : McGraw Hill Professional
Total Pages : 338
Release :
ISBN-10 : 9780071819824
ISBN-13 : 0071819827
Rating : 4/5 (24 Downloads)

Book Synopsis The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance by : Linden Brown

Download or read book The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance written by Linden Brown and published by McGraw Hill Professional. This book was released on 2013-12-06 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do Toyota, Apple, and Zappos have in common? CUSTOMER-CENTRIC CULTURE And now, with this research-based method, you can replicate their success with your business Based on more than 60 studies and the authors’ three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization. Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc. Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.


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