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The Digital Transformation of the Automotive Industry
Language: en
Pages: 317
Authors: Uwe Winkelhake
Categories: Technology & Engineering
Type: BOOK - Published: 2017-12-15 - Publisher: Springer

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Building on his decades of experience as a consultant and project manager in the automotive industry, the author develops comprehensive and pragmatic recommenda
The Digital Transformation of the Automotive Industry
Language: en
Pages: 0
Authors: Uwe Winkelhake
Categories: Technology & Engineering
Type: BOOK - Published: 2017-12-28 - Publisher: Springer

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Building on his decades of experience as a consultant and project manager in the automotive industry, the author develops comprehensive and pragmatic recommenda
Digital Transformation of the Automotive Industry
Language: en
Pages: 0
Authors: Patrick Hennelly
Categories:
Type: BOOK - Published: 2019-08-03 - Publisher:

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The connected car industry is rapidly evolving towards self-driving or autonomous vehicles. Such a rapid rate of innovation is accelerating the need for new bus
Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies
Language: en
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Authors: Wynn, Martin George
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Type: BOOK - Published: 2021-10-15 - Publisher: IGI Global

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Companies from various sectors of the economy are confronted with the new phenomenon of digital transformation and are faced with the challenge of formulating a
Marketing Innovations in the Automotive Industry
Language: en
Pages: 202
Authors: Elena Candelo
Categories: Business & Economics
Type: BOOK - Published: 2019-04-09 - Publisher: Springer

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This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively