The Direct Marketing Cookbook
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Language: en
Pages: 289
Pages: 289
Type: BOOK - Published: 2004 - Publisher: iUniverse
There are many books available on the technical theories that underlie direct marketing methods. This is not one of them! With The Direct Marketing Cookbook you
Language: en
Pages:
Pages:
Type: BOOK - Published: 2004-07-12 - Publisher: iUniverse
There are many books available on the technical theories that underlie direct marketing methods. This is not one of them! With "The Direct Marketing Cookbook" y
Language: en
Pages: 384
Pages: 384
Type: BOOK - Published: 2002 - Publisher: Oxford University Press, USA
This work offers all marketers, in any size company, a strategy for creating and sustaining a profitable direct marketing programme - both on- and off-line.
Language: en
Pages: 472
Pages: 472
Type: BOOK - Published: 1999 - Publisher: Prentice Hall International (UK)
This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
Language: en
Pages: 420
Pages: 420
Type: BOOK - Published: 1992 - Publisher: McGraw-Hill Companies
Jim Kobs is a respected leader in the field of direct marketing, a strategic thinker, an effective teacher/lecturer, an award-winning creative thinker, a noted