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The Direct Marketing Cookbook
Language: en
Pages: 289
Authors: Daniel J. Polito
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: iUniverse

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There are many books available on the technical theories that underlie direct marketing methods. This is not one of them! With The Direct Marketing Cookbook you
The Direct Marketing Cookbook
Language: en
Pages:
Authors: Daniel J Polito
Categories:
Type: BOOK - Published: 2004-07-12 - Publisher: iUniverse

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There are many books available on the technical theories that underlie direct marketing methods. This is not one of them! With "The Direct Marketing Cookbook" y
Response
Language: en
Pages: 384
Authors: Lois K. Geller
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Oxford University Press, USA

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This work offers all marketers, in any size company, a strategy for creating and sustaining a profitable direct marketing programme - both on- and off-line.
Direct Marketing Management
Language: en
Pages: 472
Authors: Mary Lou Roberts
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: Prentice Hall International (UK)

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This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
Profitable Direct Marketing
Language: en
Pages: 420
Authors: Jim Kobs
Categories: Business & Economics
Type: BOOK - Published: 1992 - Publisher: McGraw-Hill Companies

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Jim Kobs is a respected leader in the field of direct marketing, a strategic thinker, an effective teacher/lecturer, an award-winning creative thinker, a noted