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The Dynamics of Advertising
Language: en
Pages: 296
Authors: Jackie Botterill
Categories: Business & Economics
Type: BOOK - Published: 2013-12-19 - Publisher: Routledge

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The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life t
Dynamics of International Advertising
Language: en
Pages: 382
Authors: Barbara Mueller
Categories: Advertising
Type: BOOK - Published: 2011 - Publisher: Peter Lang

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"The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so
The Dynamics of Advertising
Language: en
Pages: 300
Authors: Barry Richards
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: Psychology Press

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Scholars of human relations, psycho-social studies, and communications review the extensive literature on advertising in sociology and cultural studies, report
Marketing Dynamics
Language: en
Pages: 0
Authors: Brenda Clark
Categories: Business & Economics
Type: BOOK - Published: 2013-05-22 - Publisher: Goodheart-Wilcox Publisher

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In this new edition, students are introduced to the principles of marketing, focusing on the 4Ps as the starting point for advanced marketing concepts such as r
Battle of Symbols
Language: en
Pages: 427
Authors: John Fraim
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Daimon

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With a focus on the three-month period following the terrorist attacks of September 11, 2001, marketing consultant Fraim explains how American symbols are creat