The Dynamics Of Advertising
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Scholars of human relations, psycho-social studies, and communications review the extensive literature on advertising in sociology and cultural studies, report
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In this new edition, students are introduced to the principles of marketing, focusing on the 4Ps as the starting point for advanced marketing concepts such as r
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With a focus on the three-month period following the terrorist attacks of September 11, 2001, marketing consultant Fraim explains how American symbols are creat