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The Economic Implications of Advertising (RLE Advertising)
Language: en
Pages: 195
Authors: Otto John Firestone
Categories: Business & Economics
Type: BOOK - Published: 2013-05-02 - Publisher: Routledge

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Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertis
The Economic Implications of Advertising
Language: en
Pages: 0
Authors: Otto John Firestone
Categories: Business & Economics
Type: BOOK - Published: 2013 - Publisher:

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Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertis
Advertising at the Crossroads (RLE Advertising)
Language: en
Pages: 282
Authors: Max A. Geller
Categories: Business & Economics
Type: BOOK - Published: 2013-06-26 - Publisher: Routledge

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Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public critici
International Marketing (RLE International Business)
Language: en
Pages: 330
Authors: Colin Gilligan
Categories: Business & Economics
Type: BOOK - Published: 2013-01-04 - Publisher: Routledge

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This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context
Advertising A New Approach (RLE Advertising)
Language: en
Pages: 214
Authors: Walter Taplin
Categories: Business & Economics
Type: BOOK - Published: 2013-06-26 - Publisher: Routledge

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Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and