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Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing
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This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research. Mapped closely to the structure of a
The Essentials of Marketing Research
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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides th
Essentials of Marketing Research
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Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented appro
Essentials of Marketing Research
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Essentials Of Marketing Research, 6E, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support