Download or read book The Franchise: New York Yankees written by Mark Feinsand and published by Triumph Books. This book was released on 2022-06-07 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Franchise: New York Yankees, take a more profound and unique journey into the history of the baseball's most successful team. This thoughtful and engaging collection of essays captures the astute fans' history of the franchise, going beyond well-worn narratives of yesteryear to uncover the less-discussed moments, decisions, people, and settings that fostered the Yankees' iconic identity. Through wheeling and dealing, mythmaking and community building, explore where the organization has been, how it got to prominence in the modern major league landscape, and how it'll continue to evolve and stay in contention for generations to come. Yankees fans in the know will enjoy this personal, local, in-depth look at baseball history.