Related Books

The Fundamentals of Branding
Language: en
Pages: 186
Authors: Melissa Davis
Categories: Business & Economics
Type: BOOK - Published: 2017-11-02 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of th
The Fundamentals of Brand SERPs for Business
Language: en
Pages: 178
Authors: Jason Barnard
Categories:
Type: BOOK - Published: 2022-01-11 - Publisher: Kalicube SAS

DOWNLOAD EBOOK

Google is key to managing the online presence of your business. Think of the Google search results for your brand name as a "digital business card"-the single m
Fundamentals of Branding
Language: en
Pages: 281
Authors: Javier Casanoves Boix
Categories: Social Science
Type: BOOK - Published: 2020-03-09 - Publisher: Profit Editorial

DOWNLOAD EBOOK

The main objective of this book is to help you understand the idiosyncrasies of the brand and its strategic management in the company. With this end in mind, it
Identity-Based Brand Management
Language: en
Pages: 324
Authors: Christoph Burmann
Categories: Business & Economics
Type: BOOK - Published: 2017-04-24 - Publisher: Springer

DOWNLOAD EBOOK

This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as
Build Your Own Brand
Language: en
Pages: 240
Authors: Robin Landa
Categories: Design
Type: BOOK - Published: 2013-08-06 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill,