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The Future of Charity Marketing
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Charities play an increasingly important role in our society. Whether caring for the vulnerable, campaigning for change or enabling access to the arts, they are
Charity Marketing
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Authors: Fran Hyde
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Type: BOOK - Published: 2021-12-19 - Publisher: Routledge

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Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scan
Back to the Future: Using Marketing Basics to Provide Customer Value
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This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In
Write for Charity
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Write for Charity is your easy-to-use guide to creating compelling copy for your charity’s publications and online presence. Divided into simple-to-follow tip
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A courageous call to free charity from its ideological and economic constraints