The Guide To Successful Destination Management
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Type: BOOK - Published: 2007 - Publisher: Destination Branding Book
This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templat
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Type: BOOK - Published: 2005 - Publisher: Institute for Tourism Research University of South Carolina
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Type: BOOK - Published: 2009-05-12 - Publisher: SAGE
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these conc