Related Books

The Guide to Successful Destination Management
Language: en
Pages: 284
Authors: Pat Schaumann
Categories: Business & Economics
Type: BOOK - Published: 2004-03-15 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

* The first complete book on the subject of destination management. * Authored by the leading association of destination managers. * Includes the Association of
A Practical Guide to Tourism Destination Management
Language: en
Pages: 168
Authors: World Tourism Organization
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher:

DOWNLOAD EBOOK

One of UNWTO's top sellers!!! This publication represents a major contribution to developing professionalism in the field of destination management. It is inten
Destination Branding for Small Cities
Language: en
Pages: 196
Authors: Bill Baker
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Destination Branding Book

DOWNLOAD EBOOK

This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templat
Guide to Best Practices in Tourism and Destination Management
Language: en
Pages: 194
Authors: Rich Harrill
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Institute for Tourism Research University of South Carolina

DOWNLOAD EBOOK

Tourism and Hospitality Marketing
Language: en
Pages: 490
Authors: Simon Hudson
Categories: Business & Economics
Type: BOOK - Published: 2009-05-12 - Publisher: SAGE

DOWNLOAD EBOOK

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these conc