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The Handbook of Key Customer Relationship Management
Language: en
Pages: 0
Authors: Ken Burnett
Categories: Customer relations
Type: BOOK - Published: 2001 - Publisher: FT Press

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This guide shows how CRM (customer relationship management) uses technology to merge everything you know about a customer in one place, merge all the systems th
Handbook of CRM
Language: en
Pages: 460
Authors: Adrian Payne
Categories: Business & Economics
Type: BOOK - Published: 2012-07-26 - Publisher: Routledge

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Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of C
Customer Relationship Management
Language: en
Pages: 512
Authors: Judith W. Kincaid
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Prentice Hall Professional

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An ETHS graduate of 1962 provides a blueprint for customer relationship management in business and technical organizations.
Customer Relationship Management Systems Handbook
Language: en
Pages: 220
Authors: Duane E. Sharp
Categories: Business & Economics
Type: BOOK - Published: 2002-07-19 - Publisher: CRC Press

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This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effecti
CUSTOMER RELATIONSHIP MANAGEMENT
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Pages: 189
Authors: KAUSHIK MUKERJEE
Categories: Business & Economics
Type: BOOK - Published: 2007-07-25 - Publisher: PHI Learning Pvt. Ltd.

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"This textbook on CRM, a new approach to marketing, is comprehensive and managerially very useful. Its case studies with a mixture of Indian and non-Indian case