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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Language: en
Pages: 399
Authors: Margaret Mark
Categories: Business & Economics
Type: BOOK - Published: 2001-02-06 - Publisher: McGraw Hill Professional

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A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how b
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
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This text looks at the importance of product branding. It shows how branding works, how to manage it, and how to use branding strategically. Using studies of ot
Archetypes in Branding
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Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of s
Awakening the Heroes Within
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"The heroic quest is about saying 'yes' to yourself and in so doing, becoming more fully alive and more effective in the world. . . . The quest is replete with
Persephone Rising
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Nautilus Award Winner In this empowering work, the bestselling author of The Hero Within and Awakening the Heroes Within speaks to the heroine in every woman, o