The Impact Of Digitalization On Current Marketing Strategies
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Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modifi
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Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
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The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses through
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Type: BOOK - Published: 1987-02-01 - Publisher: McGraw-Hill/Irwin
Language: en
Pages: 471
Pages: 471
Type: BOOK - Published: 2021-06-25 - Publisher: IGI Global
The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession,