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The Market Research Toolbox
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Pages: 228
Authors: Edward F. McQuarrie
Categories: Business & Economics
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An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of ma
The Market Research Toolbox
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Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marke
The Market Research Toolbox
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An ideal resource for those who want to conduct market research but have little experience in doing so, this book describes how each technique works along with
Strategic Market Research
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Type: BOOK - Published: 2010-07-14 - Publisher: iUniverse

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For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. Tha
Toolbox for Marketing and Management
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Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a