The Market Research Toolbox
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An ideal resource for those who want to conduct market research but have little experience in doing so, this book describes how each technique works along with
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Type: BOOK - Published: 2010-07-14 - Publisher: iUniverse
For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. Tha
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Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a