The Marketing Firm
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Language: en
Pages: 262
Pages: 262
Type: BOOK - Published: 2011-11-29 - Publisher: John Wiley & Sons
Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted
Language: en
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Pages: 324
Type: BOOK - Published: 2016-09-30 - Publisher: Springer
This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, f
Language: en
Pages: 329
Pages: 329
Type: BOOK - Published: 2011-11-01 - Publisher: Edward Elgar Publishing
This book provides an expert analysis of the theory of the marketing firm by drawing upon operant psychology, economic theory and marketing to argue that all fi
Language: en
Pages: 66
Pages: 66
Type: BOOK - Published: 2007 - Publisher: American Bar Association
This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It
Language: en
Pages: 385
Pages: 385
Type: BOOK - Published: 2021-11-12 - Publisher: Springer Nature
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence t