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How do media find an audience when there is an endless supply of content but a limited supply of public attention? Feature films, television shows, homemade vid
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Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to yo
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As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels hav
The Attention Economy
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Thought provoking -Time Magazine Welcome to the attention economy, in which the new scarcest resource isn't ideas or talent, but attention itself. This groundbr
Race in the Marketplace
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This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and marke