Product Policy and Brand Management Text and Cases
| Author | : A. K. Chitale |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2016-06-30 |
| ISBN-10 | : 8120352602 |
| ISBN-13 | : 9788120352605 |
| Rating | : 4/5 (02 Downloads) |
Book Synopsis Product Policy and Brand Management Text and Cases by : A. K. Chitale
Download or read book Product Policy and Brand Management Text and Cases written by A. K. Chitale and published by . This book was released on 2016-06-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this text explains the concepts of product policy and brand management. The text includes nine extra case studies based on the power of branding, positioning of brands, repositioning and pricing strategy.