The New Marketing Era
| Author | : Paul Postma |
| Publisher | : McGraw-Hill Companies |
| Total Pages | : 200 |
| Release | : 1999 |
| ISBN-10 | : PSU:000046385826 |
| ISBN-13 | : |
| Rating | : 4/5 (26 Downloads) |
Book Synopsis The New Marketing Era by : Paul Postma
Download or read book The New Marketing Era written by Paul Postma and published by McGraw-Hill Companies. This book was released on 1999 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A contrarian marketing guru goes beyond a theoretical framework to guide readers through the many ways in which today's technology can be used to sell to these basic human desires.