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The New Positioning
Language: en
Pages: 138
Authors: Jack Trout
Categories: Business & Economics
Type: BOOK - Published: 1995 - Publisher: McGraw-Hill Companies

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This work presents new material on "the five most important mental elements in the positioning process," as well as "six in-depth case studies" on "repositionin
The New Positioning: The Latest on the World's #1 Business Strategy
Language: en
Pages: 192
Authors: Jack Trout
Categories: Business & Economics
Type: BOOK - Published: 1997-05-22 - Publisher: McGraw Hill Professional

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In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how
Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
Language: en
Pages: 529
Authors: Panwar, Upendra Singh
Categories: Business & Economics
Type: BOOK - Published: 2016-04-11 - Publisher: IGI Global

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Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to t
Strategic Positioning in the Consulting Industry
Language: en
Pages: 202
Authors: Kerim Galal
Categories: Business & Economics
Type: BOOK - Published: 2014-11-11 - Publisher: BoD – Books on Demand

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This book provides an in-depth analysis of strategic positioning efforts of firms in the German consulting market. In his work, the author applies strategic gro
Global Branding: Breakthroughs in Research and Practice
Language: en
Pages: 998
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2019-07-05 - Publisher: IGI Global

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To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their custo