The New Positioning The Latest On The Worlds 1 Business Strategy
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Type: BOOK - Published: 1995 - Publisher: McGraw-Hill Companies
This work presents new material on "the five most important mental elements in the positioning process," as well as "six in-depth case studies" on "repositionin
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In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how
Language: en
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Type: BOOK - Published: 2016-04-11 - Publisher: IGI Global
Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to t
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Pages: 202
Pages: 202
Type: BOOK - Published: 2014-11-11 - Publisher: BoD – Books on Demand
This book provides an in-depth analysis of strategic positioning efforts of firms in the German consulting market. In his work, the author applies strategic gro
Language: en
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Type: BOOK - Published: 2019-07-05 - Publisher: IGI Global
To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their custo