The New Positioning: The Latest on the World's #1 Business Strategy

The New Positioning: The Latest on the World's #1 Business Strategy
Author :
Publisher : McGraw Hill Professional
Total Pages : 192
Release :
ISBN-10 : 9780071369190
ISBN-13 : 0071369198
Rating : 4/5 (90 Downloads)

Book Synopsis The New Positioning: The Latest on the World's #1 Business Strategy by : Jack Trout

Download or read book The New Positioning: The Latest on the World's #1 Business Strategy written by Jack Trout and published by McGraw Hill Professional. This book was released on 1997-05-22 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.


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