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The New Rules Of Pr And Marketing

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The New Rules of Marketing and PR

The New Rules of Marketing and PR
Author :
Publisher : John Wiley & Sons
Total Pages : 285
Release :
ISBN-10 : 9780470379288
ISBN-13 : 0470379286
Rating : 4/5 (88 Downloads)
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Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2009 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.


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