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This report looks closely at how public libraries monitor and asses their public reputations and market their services to the broader public. The study looks cl
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The study is based on survey data from 40 academic libraries and looks closely at how they monitor, assess and act to maintain or improve their reputation with
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Marketing and Public Relations for Libraries
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Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process wit
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